ANTONIO PEZZULLO 917.573.8833 / tpezz@planbmktgroup.com DIRECT MAIL The Glenlivet DM delivered an 11% RR Dynamic Interactive Magazine Insert Circular direct mail to get Mazda customers and prospects to test drive the new Mazda CX-7. Dynamic Postcard features an affixed dehydrated sponge. When you “Just Add Water”, the sponge inflates to the shape of a cruise ship, giving url constant exposure. Dimensional ATM dispenses post-It notes with borders resembling a billion dollar bill, raising awareness of the annual cost of ATM fraud and ADT ‘s security solution. Allstate Teen Driving Program - First Place Tempo Awards in both Creative and Response Categories (4%RR) AT&T Wireless 3G Launch Materials Bill Inserts 917.573.8833 / tpezz@planbmktgroup.com